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About Us

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The first person to have discovered popcorn

must have been terrified.

“So what?” 


That’s always a healthy question to ask. Politely, of course. 

“So what?” helps cut through the noise, preconceived notions and established biases that surround us. It helps to focus what we are seeing and, hopefully, separating the proverbial wheat from the chaff, the flies from the ointment, the true Wizard of Oz trickster hiding behind the curtain. 

At Paradigm Crunch we ask “So what?” a lot. Our goal is a simple one: we believe the world would be a better place if more people have better tools to make informed decisions. 


What does that mean? Well, for starters, we love poking at the status quo. Sometimes to see if it’s still entrenched and formidable, sometimes to see if the world around us is itching to change, building up to a quake or eruption.

We believe the people who are better able to understand and anticipate both gradual and sudden changes to the world as we know it (otherwise known as our paradigms) will be the ones who can navigate, survive and hopefully thrive in the changed landscapes. 


We think of building our “So What?” fluency as having a mental tool box. In the beginning, most everyone’s is fairly empty, and that’s okay. Over time, the cumulative effect of asking and thinking about “So what?”s and gaining both broader and deeper insight is the equivalent of putting more and more tools into that container. 


Mental tool boxes are pretty amazing, however, because they don’t cost a lot of money to grow (sometimes cost nothing at all) and can continually grow larger, more robust and more organized. The tools themselves - the small and large pieces of knowledge and insight that can be applied to real life issues - can increase in both quality and size. Most importantly, the actual quality of the tools can improve as understanding deepens.


Here are some of the fundamental, universal premises we try to hold ourselves to:

  1. Everyone is entitled to their own opinion.

  2. Although people may disagree they can still respect each other.

  3. We’re not here to tell anyone what to do, how to live their life or what to think.

  4. We do try to share insight into effective ways to gather good data, turn that data into useful information, and then use that information to gain insight.

  5. Everyone sees the world through their own tinted lenses. At Paradigm Crunch we want to be a high-quality lens-cleaning cloth that can help let more light through. At the end of the day, it’s up to you, our readers, to determine what you want to see.


We hope you’ll join us for this ride. We welcome your thoughts, feedback, and suggestions too. Drop us a line at below or at


Crunchy wishes,

The Paradigm Crunch Editors




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